According to a study, more than 50% of consumers consider quality labels as a very important aspect when making a purchase decision. Certifications related to the quality and safety of a product are among the most relevant in the eyes of consumers. But what is a label in concrete terms? What are the main Made in France labels?
1. What is a label?
A label is an identification element that guarantees certain aspects of a product or service. It is most of the time materialized by the presence of a logo. In France, the term "label" requires official recognition through publication in the Official Journal. Particularly used in the food industry, for example "Agriculture Biologique", there are also others for all sectors.
Among the most famous are heritage labels: "Monument Historique", labels relating to work: "Meilleur Ouvrier de France" and labels relating to agriculture: "Label rouge".
Companies particularly appreciate labels because they provide many advantages. Firstly, they allow the company to differentiate itself from its competitors. Secondly, they provide customers with guarantees concerning the quality or origin of products. Labels are thus a guarantee of credibility and trust, enhancing the value of products, services and companies.
We decipher 2 major labels of Made in France: the label Origine France Garantie (OFG) and the label Entreprise du Patrimoine Vivant (EPV).
2. The labels of made in France
2.1. Guaranteed France Origin
The label Origine France Garantie was officially presented to the National Assembly on 19 May 2011. This French label aims to give consumers clear and identifiable information on the origin of a product. Like the other labels, it allows companies to promote their production.
To obtain this label, companies must comply with a set of specifications that are more demanding than those for the " Made in France " label. In concrete terms, the product manufactured must meet the following two criteria:
- The product must have its essential characteristics in France
- At least 50% of the unit cost price is acquired in France
The label is awarded by one of the authorized certifying bodies, listed on the Pro France website. However, the OFG specifications do not include any clause relating to ecology and social issues. The Origine France Garantie label does not offer any guarantee related to the eco-responsibility of its certified products.
2.2 Living Heritage Company
The label Living Heritage Company is a mark of recognition from the French government. It distinguishes French companies with excellent craft and industrial know-how. In other words, this label rewards French excellence.
The Living Heritage Company label gives greater visibility to art, gastronomy and industry trades using rare, advanced or traditional know-how. Moreover, it can bring national and international media coverage to the labelled products. It can also encourage their development and can be accompanied by an advantageous tax regime.
The Living Heritage Company label is open to all production, transformation, repair and restoration trades. The trades concerned are those related to art and culture, gastronomy and industry. Created in 2005, the distinction is awarded for 5 years after a rigorous selection of candidates. To be eligible for the Living Heritage Company label, the company must meet several criteria such as
- Holding a specific economic asset:
This may consist of rare equipment or technical documentation. It may also include the company's intellectual property rights or be reflected in a specific customer network and remarkable markets.
- Possessing a rare know-how:
Notorious and indisputable, exclusive or shared with a very limited number of companies. It may be know-how that is not accessible through the normal training channels and provided by the company itself. But also by the presence within the company of employees holding a demanding know-how, a very long training, of employees difficult to recruit or to train.
- Be known for the cultural dimension:
Their services or their location. Their reputation can also be based on their contribution to the technological evolution of their activity and the maintenance of the profession in France.
3. The labels of the soketi socks brand
At soketi, we work with a manufacturing workshop specialized in knitting, recognized for the excellence of its know-how by the label Entreprise du Patrimoine Vivant. Indeed, the know-how of our workshop allows us to produce high quality socks for men and women.
Moreover, all our socks are made in France, which is why our partner workshop is also labelled Origine France Garantie.
These labels are a guarantee of quality. Moreover, they were important in the choice of our manufacturer.
Since the beginning of our adventure, we have been creating original socks made in France that last over time. And this is possible for several reasons.
First of all, by the quality of the cotton and other raw materials, all Oeko-Tex certified. Then, by the know-how of our workshop which allows us to produce quality and resistant socks . Finally, our made in France socks have nice patterns, on a quality knit.
Thus, certifications and labels can play a crucial role in the development of more sustainable practices, even if they remain private bodies and pay for themselves. However, this responsibility is now as much the responsibility of government and international regulations.